More
than any other type of website, the business webpage must
successfully hold the interest of visitors or suffer losing
prospective clients. Business owners should keep the following design
principles in mind when consulting with a web designer familiar with
search engine and brand optimization techniques.
To
significantly reduce a page’s clutter, the layout and navigation
should be intuitively designed, with important sections being listed
in a logical order. The menu should give visitors a clear idea of
where they are in the website at any given moment.
Businesses
should provide as much information about their products and services
as possible, but they are also advised to resist the temptation of
placing everything in the main page and instead use sub-pages to
organize different categories of content. This is because website
visitors often prefer to click to another link rather than scroll
down an exceedingly long page. In addition, updating and changing
content periodically can attract regular visitors.
Incorporating
the company’s logo or official color scheme into the design can
help the page make a greater impact upon visitors. Using simple fonts
and background images to guarantee that the text is easily readable
can also go a long way in making the website look more presentable.
External
links should be configured to always open a new window instead of
loading over the current page. This is to ensure that the visitor’s
attention to the website does not get overshadowed by the content of
the linked pages.
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