Wednesday, 20 August 2014

Responsive Web Design Helps Improve Marketing

Business owners have long learned that the Internet offers a vast array of marketing opportunities that can catapult their business to prominence. Once popular and stable, they can connect to more clients and improve sales. Many have experienced success in their industries just by having a highly visited website.

Wednesday, 13 August 2014

Tips on Internet Marketing in Richmond: Effective Facebook Content

These days, if you want your business to be well-known throughout a city of approximately 200,000 people, investing in effective Internet marketing in Richmond is a must. Most companies are aware that integrating social media sites into their marketing strategy is one of the best ways to get traffic and generate leads. What many don’t know, however, is that writing posts isn’t as easy as they might assume. So, to help you out, here are some tips on creating Facebook posts: Post Often EdgeRank is Facebook’s algorithm that’s responsible for controlling what shows up in people’s timelines, so if you want your content to be consistently visible to your prospective customers, make sure that you are adhering to EdgeRank’s standards. For one, observations suggest that posting at least twice a day increases your visibility by about 40 percent.

Friday, 25 July 2014

Effective Design Principles for Business Websites

More than any other type of website, the business webpage must successfully hold the interest of visitors or suffer losing prospective clients. Business owners should keep the following design principles in mind when consulting with a web designer familiar with search engine and brand optimization techniques.

To significantly reduce a page’s clutter, the layout and navigation should be intuitively designed, with important sections being listed in a logical order. The menu should give visitors a clear idea of where they are in the website at any given moment.

Friday, 11 July 2014

Taking Care of Your Credibility through Internet Marketing in Richmond

Richmond may have Lulu Island all to itself, but business operators do recognise the need to be better than everybody else. The district has a plethora of businesses of various fields and one ill word about one outlet may sink its reputation fast. Preventing that from stopping a business cold entails tried and tested support like reputation management– one that Richmond internet marketing experts like those from Red Ape Media are ready to take action on.

Reputation management (RM) is a method of handling all the good and bad press that come your way. The road to effective RM starts by looking up your name and business over search engines. Once hits on good or bad things about you emerge, you will need ways to highlight the positive while burying the negative; your marketing provider may educate you on some online tools that alert you if new materials emerge.

Wednesday, 25 June 2014

A Primer on Internet Marketing

If you believe that the Internet will help your business grow, then you are right on the money. More and more businesses are making the huge leap to online marketing as the Internet is proving to be the primary hub now for news, entertainment, and education, among other things. The World Wide Web also has a very comprehensive business directory, which could help your enterprise reach greater heights.

Thursday, 12 June 2014

Richmond Internet Marketing Companies Help Create Trending Brands

A trusted Richmond BC, brand consulting agency, such as Red Ape Media, actively optimizes and strengthens brands to make them trend and last. These agencies use strategic planning to offer a range of services that build brands that matter, create good reputation, and direct large amount of online traffic. Moreover, they simplify processes so enterprises can focus more on giving customers quality products and assistance.

Getting or building a good brand is very important to establishments as this represents everything that prospects think they know about the company’s name or brand offering. Brands are also effective vehicles to gain more loyal patrons because it offers people an easier way to refer certain products and services to their network of contacts.

Sunday, 1 June 2014

The Firm Foundations of Internet Marketing

The world is going online and it’s the ideal time to focus your marketing efforts on the internet. More and more people are searching the World Wide Web for information, for support, for basically anything they want and need. To give them what they want, you need to know the basics on how to interact with or engage them. Start with these chief elements for a successful internet marketing campaign:

Search engine optimization (SEO)
Most users select webpages that appear on the first page of search engines. As its name indicates, SEO applies certain algorithms to increase your webpage’s ranking within several search engines. Appropriate keywords, relevant information and correct backlinks often make up a great SEO strategy.

Content marketing
More than text and images, internet content has expanded into blogs, videos, and podcasts. People look for relevant information, so give them high-quality content that can help them with their daily lives. Infuse your brand to what they care about so you attract their attention and draw them in.

Social media marketing

Being the primary channel for content sharing, social media combines your SEO and content plans into a big community. Social media is a two-way highway where you can interact directly with your end-clients and where they can raise issues and inquiries. Take advantage of this to know more about what ticks them so you can build your future marketing plans around it.